Become a Wella Style Expert

The Style Journey is a certification path designed to help stylists master Wella styling techniques and elevate their craft. Progress from Insider to Specialist to Expert through a combination of virtual and in-person education, building the skills and confidence to create beautiful, modern styles for every client.

START YOUR CERTIFICATION

GET CERTIFIED IN STYLE

Just imagine becoming the style authority that colleagues and clients rely on. So much more than a training program, The Wella Style Certification Program will change your life and ignite your style skills, leading to delighted clients and growing your business. It’s the accreditation that pays!

Insider Classes Specialist Classes Expert Classes

STYLE INSIDER

The Style Insider Series is a collection of virtual seminars based on product knowledge and foundational expertise of our Wella Professionals, Nioxin and Sebastian brands. The sessions are live through Zoom and guided by one of our professional experts to allow you to interact and ask questions or self-guided. Once you have completed the Insider suite, you will take a knowledge check to ensure you have acquired the tools to continue your journey to the Specialist Series certification.

STYLE
INSIDER CLASSES

Nioxin Discovery
Explore Nioxin’s legacy as the leader in thicker, fuller hair and elevate your expertise in scalp and hair health. Learn how to treat thinning, breakage, and scalp sensitivity with targeted, science-backed solutions. Now featuring Age Defense, Nioxin’s anti-aging scalp care innovation that helps delay thinning, dullness, and graying to support younger-looking, more resilient hair.

Duration: 1 hourBook Now

Sebastian Discovery
Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients. Throughout the seminar, you can ask questions to our professional experts!

Duration: 1 hourBook Now

STYLE SPECIALIST

From foundational Blowdry techniques to editorial and Creative hair designs, our Style Craft Series will immerse you in the building blocks of hairstyling. You will learn the fundamentals of how to work with hair as a fabric, transforming the hair to expand your expertise. You will learn to choose the right tools, techniques and products to achieve any design to create your finished look.

STYLE
SPECIALIST CLASSES

Style Craft I
In Style Craft I, you will be immersed in the building blocks of styling. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow dry techniques and choosing tools designed to create your finished look.

Duration: 2 daysBook Now

Style Craft II
Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork & the art of dressing to expand the range of shape & texture in every style.

Duration: 2 daysBook Now

Style Craft III
Building on the foundational knowledge of Style Craft I & II, Style Craft III expands further into the world of styling, learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.

Duration: 2 daysBook Now

STYLE EXPERT

In the Style Expert seminar, stylists will learn the chemistry and physiology of hair, to understand better why and how hairstyles work. They will learn about all of the tools needed to create a beautiful look and when to use them. Principles and elements of design are a big focus on all five days. Stylists eyes will be trained on what to look for in an image to make it successful. Another focus is mood boarding and reverse mood boarding. When you understand how an image was created, it is much easier to then create your own. On the final day, all stylists will have the opportunity to shoot a look, showcasing everything they have learned throughout this series of seminars.

STYLE
EXPERT CLASSES

Style Expert
In Style Expert, stylists will not only learn the science and technical aspects of styling but also how to hone their eye to create a cohesive look. By learning the chemistry and physiology of hair you can better understand why and how hairstyles work. Understanding the Elements & Principles of Design will guide you to create some of the best styling work you have ever captured in an image. On the final day of this 5 day course all stylists will be a part of a professional photoshoot, showcasing everything they have learned throughout this series of seminars.

Duration: 5 daysBook Now

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