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Wella Professionals’ Trend Vision Awards is a prestigious competition that celebrates the artistry, creativity, design and technical range of hairstylists. This year, we’re asking visionaries to create a minimal yet impactful story. Refined yet daring. Designed for the industry’s most elevated professionals, TVA has long championed artistry that pushes boundaries while honoring precision, transformation, and editorial storytelling.
Trend Vision Awards 2026

Theme: Monochromatic
Wella Professionals’ Trend Vision Awards celebrates your artistry, creativity, design and technical range. This year's trend, Monochromatic, is rooted in minimalism and intentional by design. One color family, multiple textures and tones feels modern, confident, and elevated. Refined yet daring.

Enter your vision in 2 global categories: Color Craft Transformation or Editorial Transformation
 
Categories
The TVA 2026 categories celebrate the artistry of monochromatic execution through both Color Craft Transformative hair color and Editorial Transformation haircutting. From seamless tonal dimension and elevated color craftsmanship to refined silhouettes, texture, and flowing shape, artists are invited to create modern work inspired by the sophistication of simplified beauty.

Color Craft Transformation
The Color Craft Transformation category challenges artists to create a complete transformation through the lens of the Monochromatic Trend. Focusing exclusively on color execution, this category is based on technical precision required to build depth, dimension, and movement within a singular tonal range. Combining thoughtful placement to bold saturation, artists are invited to explore how one hue can transform into elevated color craftsmanship.

Editorial Transformation
The Editorial Transformation category calls artists to create a Monochromatic story through haircutting. While color is subjectively the focus of a Monochromatic theme, this category challenges artists with a strong editorial eye to define how fluidity through shape, structure, texture, and silhouettes can express a unified vision with a focus of suitability for the individual. From sharp architectural lines to sculpted movement, every detail should feel refined and cohesive. The challenge is to prove that monochrome is not only about simplicity, but has the opportunity to make an Editorial statement.
How to Enter
STEP 1: REVIEW RULES & REGULATIONS AND KEY DATES
Read through our contest rules, qualifications, expectations and deadlines to be prepared and plan entries. 
STEP 2: BRING YOUR IDEAS TO LIFE
Get behind the chair and bring the Monochromatic Trend to life through our Color Craft Transformation and Editorial Transformation categories.
STEP 3: PHOTOGRAPH YOUR WORK: BEFORE AND AFTER
Shoot your BEFORE and AFTER photos to best showcase your range of work. Consider angles, lighting and positioning that best represents your work per category.
STEP 4: PLAN YOUR ENTRIES & CATEGORIES
All participants may enter one or both Transformation and Editorial categories. Each participant is permitted to submit the same entry in both categories AND/OR submit multiple entries within the same category. Plan ahead to keep organized!
STEP 5: TIME TO ENTER! COMPLETE ENTRY FORM & SUBMIT PHOTOS
Follow the Entry Form prompt to begin. ALL entries must be entered one at a time using one form per entry, even if the same entry is submitted to both categories.

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Contest Prizes

FINALISTS: 6 Finalists will receive a cash prize and a trip to House of Wella NYC in October where WINNERS will be announced.

1st Place: $5,000 and trip to NYC for House of Wella

2nd Place: $3,000 and trip to NYC for House of Wella

3rd Place: $1,000 and trip to NYC for House of Wella

WINNERS: 2 Winners will receive a trip to Wella’s DESTINATION 2027 in Algarve, Portugal. 

Rules and Regulations
No Purchase Necessary. Open to legal residents of 50 US/DC, Puerto Rico and Canada (“Eligibility Area”), 18+ & legal age of majority who have a Cosmetology and/or Barbering license. Void outside the Eligibility Area and where prohibited. (12) Finalist Prizes available to be won in 2 categories: 6 in Color Craft Transformation (3 from US; 3 from Canada); and 6 in Editorial Transformation (3 from US; 3 from Canada). 4 Grand Prizes available to be won in 2 categories: 2 in Color Craft Transformation (1 from US; 1 from Canada); and 2 in Editorial Transformation (1 from US; 1 from Canada). Ends 11:59 PM PT on 9/1/26. See Official Rules below.

   
Frequently Asked Questions

How do I enter?

Please review How To Enter listed above for step-by-step instructions.

What am I being judged on?

Overall execution of Monochromatic theme.  Color and cut choice, quality of the execution, suitability, overall beauty of the color, hair quality, condition and shine, and overall style.

Who can participate in the competition?

Trend Vision Awards is open to licensed Cosmetology and Barbering professionals only. The Competition is open only to legal residents of the 50 United States, the District of Columbia, Puerto Rico and Canada who, as of the last day of the month prior to the date of entry, are eighteen (18) years of age.

Can I enter using a mannequin head?

No, mannequin heads are not permitted for Trend Vision Awards. Live models must be submitted and each entrant should obtain full model usage rights before entering.

How many times can I enter per category?

Entrants may enter both categories with the same look but an entrant can only be a winner in one (1) category with the same look. Additionally, entrants may enter the same category more than once with a different look, but still, an entrant can only be a winner in one (1) category.

How does the finalist selection process work?

Judging takes place in three rounds. First, all submissions are reviewed for technical eligibility and compliance with the Official Rules. Eligible entries are then evaluated by a professional judging panel to select finalists, followed by a final round of judging by a separate panel to determine the winners in each category based on the established criteria.

Can competitors be finalists in more than one category?

Yes. Entrants may be permitted to be a Qualifier and Finalist in multiple categories but cannot be a Winner in multiple categories.

Can I use any hair product/color to enter?

No, entries must only use Wella Pro color portfolio products, Wella styling products and Sebastian Professional styling products (as previously purchased prior to the Competition Period); the use of any other color or styling products may result in disqualification.

What are the prizes this year?

See above under CONTEST PRIZES.

TVA 2026 Entry Inquiry

All competition inquiries and concerns should be emailed to wellawork@evokebrands.com with subject line "TVA Entry Inquiry"

Contact Us
Have questions about this contest?
Contact us at wellawork@evokebrands.com for support, or for more information.