Premiere Shows supports the beauty industry with world-class education and the nation’s leading network of immersive events. Bringing together licensed professionals, students, renowned educators and top brands from around the globe, Premiere Shows fosters growth and innovation while shaping the future of the beauty industry.

Step into the future at The BTC Show with Wella Professionals and ghd. Join 3,000 passionate artists for three days of transformative education, inspiration, and community. Experience AI-powered tools, hands-on learning, exclusive show offers, and giveaways designed to fuel your creativity and unlock your full potential!