Join the global community of Wella Professionals’ top colorists elevating the industry image and expertise! Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why. From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color Expert, for total confidence in creativity and client satisfaction to drive our color service revenues. This comprehensive program uses Wella Professionals revolutionary education methodology for interactive and engaging teaching inspired by the way the human mind works resulting in more effective, memorable and actionable learning.
Here’s what you’ll learn in this 10-day seminar:
• An in-depth look at the biology of the hair and scalp.
• PH of a variety of products.
• The psychology of color and the communication skills needed to have meaningful consultations with your clients to deliver perfect results.
• Inspirational demonstrations and practical, hands-on workshops.
All three Color Craft Seminars - Color Craft I, Color Craft II, & Color Craft III are required prerequisites for this program.
To ensure you have the best learning experience:
• Registration must be completed 2 weeks prior to the seminar via Studio Concierge.
?• Pricing is inclusive for PHASE I & II. PHASE I Registrants will be automatically registered in PHASE II.
